Must learn again to connect with younger consumers With the new generational change comes a new learning process Tags millennials generation z teenagers youths read later favorites 0 adxs royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years innovating for brands How to connect with younger consumers? Brands and companies felt that they had finally managed usa phone list find an answer to that question. They usa phone list begun to understand the millennials and had begun to know what keys they had to push to be relevant to them and to be able to offer them what they therefore wanted to receive. But by the time they had achieved that knowledge, enough time had passed for millennials to have grown up and another group to have entered the fray. If you want to reach young people you can no longer think of millennials, because millennials are not exactly that category anymore. And, even worse, what had been learned about the Millennial Generation is useful for understanding them, but not for those who come after them.
Young people today are something else. We may be talking about Generation Z or the many names that have been appearing to talk about those who are now young adults or teenagers (in fact, there are almost those who make a generational separation between those who are now in their 20s and those who are still are entering adolescence). Companies have to usa phone list what matters to them and what is relevant. Weaknesses and usa phone list In fact, for example, brands and companies have usa phone list take into account a complex situation, in which the reality that surrounds these young people has caused them to face certain problems and that the messages of the brands have to take this into account. . A British study, for example, indicated that 66% of young people between the ages of 16 and 24 had suffered from anxiety, 65% depression, 69% loneliness and 39% low self-esteem.
For this reason, as the experts point out, brands and companies have to tread very finely in how they present themselves to them and in what they use as content in their campaigns. Some of the most successful campaigns in that market in recent years, such as one usa phone list Ax deodorant on the new way of seeing masculinity, focused on this new vision of things. The nature of that campaign, for example, also serves to point out another usa phone list that the experts pointed out. Young people today are much more open when it comes to talking about "complicated" topics. Issues such as mental health have ceased to be somewhat taboo among them (something that has been marked by what influencers have been doing and something that brands have to take into account). Furthermore, these young consumers somewhat expect brands to enter this conversation. 62% point out that it is good that brands are part of the fight against these problems and 73% like a brand more when they discover that it has donated to an NGO that promotes mental health.