No matter what strides are taken on the digital side of things, documents that a consumer can hold in his hand will always contain value. For coupons and discounts, consumers are more likely to utilize the promotion if it arrives via the postal service. Many will not take the time to print out the digital material while others will not have access to the Smartphone applications that eliminate the need for a printout. Direct targeting. Great advertising agencies know the power of consumer profiling and data collection.
Will apply the results to their direct mail marketing Executive List campaign. Collecting data and research over a certain period of time and plugging the information into a specific analytics computer program can develop a profile of the consumer most likely to engage in your business. With the advancement in technology, you can narrow down your geographical area and target only those most likely to respond. This is an exceptional method for marketing, and research has shown the results to be quite favorable.
Shelf-life longevity. With direct mailers, the goal is to create a connection and instill the image of the brand within the consumer's mind. Brand recognition is a powerful tool for companies. With a mailer, research shows that consumers are bound to keep the piece of mail longer than they would an email. With an email, it is unlikely the customer would even see the contents, as most delete the mail before it is opened. But with mailers, many people keep fliers around the house for, on average, 3 days to two weeks.